Privacy Policy — Hup Hup Hup

Last updated: 29 September 2026

This policy explains what Hup Hup Hup ("the app", "the game") collects, why, and what you can do about it. It covers the iOS app published by LDH ("we", "us").

Hup Hup Hup has no accounts, no sign-in, no ads and no in-app purchases. You never type personal information into it.

Short version

• Your game progress stays on your device.
• Version 1.0 collects nothing at all and never connects to the internet.
• A later update may add two things, described below so this page never lags behind the app: anonymous gameplay statistics, to see which levels are too hard; and — only if you allow it — sharing an advertising identifier with Meta, so we can tell which of our adverts bring in new players.
• We never sell your data, and we cannot identify you personally from what we collect.

Rival balloons

The rival balloons you race against, with their nicknames and colours, are computer-controlled opponents simulated on your iPhone. There is no online play: nothing about you or your games is sent to other players, and no other player's data is shown to you.

What stays on your device

Your current level is stored locally on your iPhone. They are not sent anywhere. Deleting the app deletes them permanently — we hold no backup and cannot restore them.

What a later version may collect, and why

The app's App Store listing ("App Privacy") always states what the version you download actually collects. Version 1.0: "Data Not Collected".

1. Gameplay statistics (GameAnalytics)

Every time you start, finish or fail a level, the app sends an anonymous event to GameAnalytics, our analytics provider. Each event contains:

• the level number, what happened (started, completed, failed) and how many floors you passed;
• your device model, operating system version, app version and country;
• how long the play session lasted;
• a random identifier generated on install, which is not linked to your name, your email or your Apple ID.

Why: to see where players get stuck, and to balance the difficulty. Nothing else.

Legal basis (GDPR): our legitimate interest in understanding and improving the game.

GameAnalytics acts as our data processor. Their privacy policy: https://gameanalytics.com/privacy

2. Advertising measurement (Meta / Facebook) — only with your permission

When this arrives, iOS asks the first time you open the app whether you allow tracking. This is Apple's App Tracking Transparency prompt.

• If you decline (or ignore it), the app does not access your advertising identifier (IDFA), and nothing is linked to you across other companies' apps and websites.
• If you allow it, the app shares your advertising identifier with Meta, along with the fact that you installed the app, completed the first level, or reached a given level.

Why: so we can tell which of our adverts actually bring in players, and stop paying for the ones that do not.

Legal basis (GDPR): your consent, given through the iOS prompt.

You can change your mind at any time in Settings → Privacy & Security → Tracking on your iPhone. Declining changes nothing in the game: every level and every feature works exactly the same either way.

Meta acts as an independent data controller for this data. Their privacy policy: https://www.facebook.com/privacy/policy

3. Crash and diagnostic data

If the app crashes, Apple may share technical details about the failure with us if you have chosen to share analytics with developers in your iPhone settings — device model, OS version, and where in the code it happened. This helps us fix it. It contains nothing about you.

What we do NOT do

• We do not show ads inside the game.
• We do not ask for, store or transmit your name, email address, phone number or contacts.
• We do not access your photos, camera, microphone, location or health data.
• We do not sell or rent your data to anyone.
• We do not build advertising profiles about you ourselves.

How long data is kept

Anonymous gameplay statistics are retained by GameAnalytics for as long as they remain useful for improving the game, and no longer than 24 months. Advertising measurement data is retained by Meta according to their own policy.

Your rights

If you are in the European Union or the United Kingdom, the GDPR gives you the right to access, correct, delete, or object to the processing of your data, and to lodge a complaint with your national data protection authority.

If you are a California resident, the CCPA gives you the right to know what is collected and to request its deletion. We do not sell personal information as the CCPA defines it.

Because our analytics data is anonymous and carries no identifier that we can trace back to you, we may need you to provide the random install identifier before we can act on a request. Contact us and we will explain how to find it.

To exercise any of these rights, or to withdraw consent, write to leducholding@gmail.com. We answer within 30 days.

Children

Hup Hup Hup is not directed at children under 13, and we do not knowingly collect data from them. If you believe a child has provided us with data, contact us and we will delete it.

Changes to this policy

If we change how the app handles data, we will update this page first. Significant changes will be announced in the app's release notes.

Contact

LDH Thibault Leduc leducholding@gmail.com