Privacy Policy — Wool Street

Last updated: 8 November 2026

This policy explains what Wool Street ("the app", "the game", listed on the App Store as "Wool Street: Sheep Tycoon") collects, why, and what you can do about it. It covers the iOS app published by LDH ("we", "us").

Wool Street is a single-player game. It has no accounts, no sign-in, no chat, no ads and no in-app purchases, and you never type personal information into it. The coin shop inside the game only accepts coins you earn by playing.

Short version

• Your game data stays on your device.
• The app sends anonymous gameplay statistics to GameAnalytics, to see where players get stuck and to balance the game.
• The app tells Meta (Facebook) that it was installed and opened, and when you finish the tutorial, so we can tell which of our Facebook and Instagram adverts bring in new players. Your advertising identifier is shared with Meta only if you allow tracking.
• We never sell your data, and we cannot identify you personally from what we collect.

Animals, customers and staff

The sheep, llamas, customers, shepherds and other characters in the game are computer-controlled and simulated on your iPhone. There is no online play: nothing about you or your farm is sent to other players, and no other player's data is shown to you.

What stays on your device

Your game data (your progress, your settings and your language choice) is stored locally on your iPhone. It is not sent anywhere. Deleting the app deletes it permanently — we hold no backup and cannot restore it.

What the app collects, and why

The app's App Store listing ("App Privacy") always states what the version you download actually collects.

1. Gameplay statistics (GameAnalytics)

As you play, the app sends anonymous events to GameAnalytics, our analytics provider: when you start the tutorial, finish each of its steps and complete it; when you reach a goal; when you buy something on the farm with in-game money (what you bought and its in-game price); when you buy something in the coin shop; and when the wolf eats one of your animals. Each event contains:

• what happened, as described above;
• your device model, operating system version, app version and country;
• how long the play session lasted;
• a random identifier generated on install, which is not linked to your name, your email or your Apple ID;
• the identifier iOS gives to all apps from the same publisher on your device (IDFV) and — only if you allow tracking (see below) — your advertising identifier (IDFA). GameAnalytics uses them to count players for us, not to show you ads.

Why: to see where players get stuck, and to balance prices and difficulty. Nothing else.

Legal basis (GDPR): our legitimate interest in understanding and improving the game.

GameAnalytics acts as our data processor. Their privacy policy: https://gameanalytics.com/privacy

2. Advertising measurement (Meta / Facebook)

We advertise Wool Street on Facebook and Instagram. The app includes Meta's software kit (the Facebook SDK) so we can tell which of those adverts bring in players. It tells Meta that the app was installed and opened, and when you finish the tutorial, along with basic technical information such as your device model, operating system version and IP address.

The first time you open the app, iOS asks whether you allow tracking. This is Apple's App Tracking Transparency prompt, and our message in it reads: "This only helps us see which of our ads brought you to Wool Street, so we can find more players like you."

• If you decline (or ignore it), the app does not access your advertising identifier (IDFA) and Meta is told that you did not allow tracking, so nothing is linked to you across other companies' apps and websites. We only see overall counts in Meta's reports.
• If you allow it, the app also shares your advertising identifier with Meta, so Meta can match your install to the advert you saw.

Why: so we can tell which of our adverts actually bring in players, and stop paying for the ones that do not.

Legal basis (GDPR): your consent, given through the iOS prompt, for the advertising identifier; our legitimate interest in measuring our advertising for the install, open and tutorial events.

You can change your mind at any time in Settings → Privacy & Security → Tracking on your iPhone. Declining changes nothing in the game: every feature works exactly the same either way.

Meta acts as an independent data controller for this data. Their privacy policy: https://www.facebook.com/privacy/policy

3. Crash and diagnostic data

If the app crashes, Apple may share technical details about the failure with us if you have chosen to share analytics with developers in your iPhone settings — device model, OS version, and where in the code it happened. This helps us fix it. It contains nothing about you.

What we do NOT do

• We do not show ads inside the game.
• We do not offer real-money in-app purchases; the coin shop only takes coins earned in the game.
• We do not ask for, store or transmit your name, email address, phone number or contacts.
• We do not access your photos, camera, microphone, location or health data.
• We do not run any server of our own, and we do not sell or rent your data to anyone.
• We do not build advertising profiles about you ourselves.

How long data is kept

Anonymous gameplay statistics are retained by GameAnalytics for as long as they remain useful for improving the game, and no longer than 24 months. Advertising measurement data is retained by Meta according to their own policy.

Your rights

If you are in the European Union or the United Kingdom, the GDPR gives you the right to access, correct, delete, or object to the processing of your data, and to lodge a complaint with your national data protection authority.

If you are a California resident, the CCPA gives you the right to know what is collected and to request its deletion. We do not sell personal information as the CCPA defines it.

Because our analytics data is anonymous and carries no identifier that we can trace back to you, we may need you to provide the random install identifier before we can act on a request. Contact us and we will explain how to find it.

To exercise any of these rights, or to withdraw consent, write to leducholding@gmail.com. We answer within 30 days.

Children

Wool Street is not directed at children under 13, and we do not knowingly collect data from them. If you believe a child has provided us with data, contact us and we will delete it.

Changes to this policy

If we change how the app handles data, we will update this page first. Significant changes will be announced in the app's release notes.

Contact

LDH Thibault Leduc leducholding@gmail.com